Cheetah Digital

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Cheetah Digital today announced its first local data centre, allowing Australian users of its marketing software to store their consumer data onshore. Keeping data in Australia improves latency and security, according to the company which counts customers in several countries. The martech business says consumers’ awareness and attitude towards data

Independent marketing software company Cheetah Digital has inked a new partnership with Melbourne-based martech consultancy Blended Digital to accelerate the adoption of the Cheetah Digital Customer Engagement Suite in the APAC market. The solution is built for enterprise marketers to help brands to transform their marketing and deliver personalised experiences,

When looking into the mindset of numerous CMOs, a few of them had similar successful attributes, we decided to identify them as “Skilled Revolutionaries”. The qualities that set these leaders apart are identified in Strategy First, How marketers can avoid common technology pitfalls and drive real ROI, a study which Cheetah

From time to time, CMOs revisit their martech strategies to either better utilise the brand’s data assets or improve marketing execution to deliver ROI. In the Which-50 and Cheetah Digital whitepaper, How marketing can avoid common technology pitfalls and drive real ROI, the authors spoke to a number of marketers who told

Cheetah Digital, Wayin logos

Independent marketing software company Cheetah Digital has acquired Wayin, a tool for opt-in data collection and activation. Wayin specialises in what the company calls zero-party data, defined as the information a customer intentionally and proactively shares with your brand. This is considered distinct from first-party data which is owned by