Cheetah Digital

When looking into the mindset of numerous CMOs, a few of them had similar successful attributes, we decided to identify them as “Skilled Revolutionaries”. The qualities that set these leaders apart are identified in Strategy First, How marketers can avoid common technology pitfalls and drive real ROI, a study which Cheetah

From time to time, CMOs revisit their martech strategies to either better utilise the brand’s data assets or improve marketing execution to deliver ROI. In the Which-50 and Cheetah Digital whitepaper, How marketing can avoid common technology pitfalls and drive real ROI, the authors spoke to a number of marketers who told

Cheetah Digital, Wayin logos

Independent marketing software company Cheetah Digital has acquired Wayin, a tool for opt-in data collection and activation. Wayin specialises in what the company calls zero-party data, defined as the information a customer intentionally and proactively shares with your brand. Sign up to Which-50’s Digital Marketing Newsletter This is considered distinct