CFOs will scale back spending by 4 per cent to 11 per cent across their selling, general, and administrative expenses (SG&A) functions for 2020., according to a new survey from Gartner. The researchers asked US based CFOs what SG&A cuts they have already made, they plan to make this year,

remote working, video conference

Chief financial officers like the idea of keeping a portion of the staff as a remote workforce after the coronavirus pandemic has subsided, according to new research from Gartner. A Gartner survey of 317 CFOs and finance leaders on March 30, 2020 revealed that 74 per cent intend to move

Australian media companies have joined forces to launch a far-reaching campaign to convince Australia’s c-suite of the effectiveness of advertising.  The campaign, called Advertise or Die, is designed to combat a weak advertising market exacerbated by low consumer confidence and to give marketers the ammunition they need to win the

Westpac has partnered with Coupa, a leader in Business Spend Management (BSM), to help businesses more efficiently manage their spending within a comprehensive cloud platform. The partnership enables customers to reduce risk, improve compliance, automate manual and inefficient tasks, and ultimately, deliver cost savings to the business, the bank said.

Marketing leaders are now working  on their 2020 marketing budget proposals and assessing strategy. As part of this ritual, marketing practitioners and analysts are scurrying to collect the (right) data with the goal of making a solid business case for spending and investment plans. In recent weeks, my conversations with

meeting notes executive business people

Chief financial officers at banking and insurance companies are playing an increasing role in digital transformation through leveraging new data and analytic technologies and by assuming greater influence in decisions about technology investments, according to new research from Accenture. The research published in two reports – one for the banking

Telstra CFO Robyn Denholm has resigned from the telco after accepting the role of chairman with the Tesla Board effective from 13 November 2018. Denholm has been a member of the electric car maker’s board since 2014 and replaces founder and CEO Elon Musk as chairman. Leadership Webinar: Which-50’s 2019