Video advertising has found its moment in Australia. The recent IAB report into the local online advertising sector revealed that the category grew an impressive 76 per cent over the last twelve months – and there are some suggestions that even these figures may be under estimated. However, for evidence
Marketing technology business Marketo expects to acquire companies every six to nine months as it builds out its platform, CEO Phil Fernandez told Which-50 in an interview this week. Fernandez was in town as part of a swing through the region — a reflection of the company’s growing regard for
Huge new business pressures will attend the fraying of boundaries between companies — and even industries — as new technologies cause companies, their business partners, customers and competitors to recalibrate their models, according to NetSuite CEO Zach Nelson. Indeed the evidence is already overwhelming in many industries, he told Which-50.
This week Which-50 readers loved: Smart cities, CEO digital insights and the BBC’s transformational disaster
Cities turning smart, companies turning tech and the BBC board turning off a 100 million pound digital transformation disaster dominated readership on Which-50 this week. A report from last week into the aggressive moves by China’s ecommerce leaders into banking also surged again thanks to distribution by FST Media.