Cat Prestipino

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Attribution, ROI

As brand advertising takes on more of the characteristics of performance, inevitably there will be a push to more directly attribute sales to a category of marketing spend that has avoided such scrutiny in the past. We asked sell and buy-side marketers around the region how likely this is. The future of advertising is

Cloud-based HR platform Employment Hero has raised $8 million in a Series B funding round led by Seek. The raise has allowed Employment Hero to expand its leadership team, appointing AdRoll’s former Marketing Director JAPAC, Cat Prestipino, as the start-up’s first CMO. (Ex-AdRoll boss Ben Sharp also announced his new