Campaign Monitor

email marketing campaign

Relatable content, personalisation and automation are the three key ingredients to making an email marketing campaign succeed according to Akerho Oghoghomeh, VP for small business at Campaign Monitor.  Oghoghomeh said email marketing is not an outdated form of communication, “It is very reliable, trustworthy and authentic when reaching the audiences

Fish eating small ones

CM Group, the parent company of Australian-founded email marketing platform Campaign Monitor, has acquired martech business Vuture and secured US$410 million financing. Terms of the deal, which closed this month, were not disclosed. Vuture is a cross-channel marketing platform for legal and professional service providers. As a result of the

This year will be a buyer’s market for martech M&A, as venture-backed marketing technology companies founded between 2013 and 2017 look for a exit in a crowded (and still growing) market. That’s the view of Scott Brinker, the editor of chiefmartech.com and VP of platform ecosystems at Hubspot. Brinker recently

CM Group, the company behind Australian tech company Campaign Monitor, has acquired cross channel marketing platform Sailthru and email personalisation tool Liveclicker. The acquisition is expected to bring in an additional $60 million in revenue in 2019 and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sign up to