Impressions have long been the foundation of digital media. It is the metric used to compare campaign scale and calculate pricing models. But unlike print, television, and radio, digital presents a range of issues that can make impression-based media misleading, inaccurate and costly. For campaigns to be successful moving forward,
The ACCC has given the green light to Nine’s takeover of Fairfax, with the consumer watchdog noting it will not “substantially lessen competition” in the Australian news industry. The ACCC investigation involved contact with hundreds of stakeholders, consideration of more than 1000 submissions and examination of internal documents from both
Apple has confirmed that it will spend $US3 billion buying Beats — including the Beats Music streaming service — and it will run the business as a separate operation to iTunes. It confirmed the tech sector’s most recent ‘worst kept secret’ overnight. Co-founders Jimmy Iovine and Andre Young (aka Dr.
The group buying market has hit the wall in Australia, with its revenues flatlining for three years, and indeed declining slightly last year. Instead any growth the incumbents achieved came out of market consolidation as early movers fail, or exit. New research by Telsyte – which remains upbeat on the