Predictive analytics has become a critical part of the marketing toolkit in recent years, but in truth its influence has been rising for years. Studies by Accenture into the work of analytics professionals between 2009 and 2012 revealed almost a tripling in the number of organisations that primarily applied

Even as companies become more confident in the efficacy of digital channels, the executives charged with managing them are struggling to validate their investments and even to build business cases according to the latest Adobe/CMO Council research. But first the good news. According to the study, marketers increasingly believe that that

The social business apps market will almost triple over the next four years, growing from $US13.9B in revenue lat year to $37B by 2019. The figures are drawn from study by 451 Research which looked at areas such as marketing automation, social media monitoring & management, enterprise collaboration/social, and web

Picks and shovels. That’s how you get rich in a gold rush. Companies like Mulesoft, Apigee and SOA Software are set to cash in as businesses invest deeply into breaking down silos and integrating new data and systems as they transform. A study by Ovum, called “2015 Trends to Watch:

Unlike traditional investments, measuring ROI for digital has proven to be difficult. For example,  during the rapid growth of Facebook marketing in 2011 a lot of effort was put into trying to quantify the value of a “like”. Despite this effort the figures varied massively from $0 (Forrester) through to

It seems no amount of noise about social media is enough to motivate leaders to take it seriously. Although some individuals are adapting their leadership style and business strategy to leverage social and manage potential impacts, as a segment the participation of C-suites and in particular CEOs remains disturbingly low.

Trade Minister Andrew Robb and his colleagues have, rightly, scored high grades for the China free trade deal agreed ahead of the G20 Brisbane meeting. It brings a wide range of substantial benefit to Australian exporters and service providers. While the headlines, naturally, made much of the benefits for mining

“Smart Things” will pave the path to digital business, according to a blog post and infographic from tech research outfit Gartner which also outlines three key trends that characterise the transformation journey: the democratisation of technology, dematerialisation, and disintermediation. Steve Prentice, Vice President and Gartner Fellow, described the confluence of

Advanced analytics is the fastest-growing segment of the business intelligence (BI) and analytics software market and surpassed $US1 billion in 2013, according to research by Gartner. The tech research outfit saId advanced analytics is now a top business priority, fuelled by the need to make advanced analysis accessible to more

Softly softly, catch a tiger. PayPal in Australia has broadened its financial services offerings, with the local launch of Working Capital — a loan product designed to help Australian small-to-medium-sized businesses (SMBs) access funds via their PayPal accounts. The service users a business transaction history and performance to determine the