Gartner is urging CMOs to get real with their plans for 2021, warning the budget cuts of 2020 will not be as temporary as they had hoped because directors already have marketing earmarked for further cuts. The analysts polled 381 large organisation CMOs on their experiences last year and their
Business and technology industry groups welcomed Tuesday night’s historic budget but the public sector union is lamenting another missed opportunity to build internal ICT capacity. The budget included a swathe of announcements for funding of technology initiatives in the Australian Public Service and support for businesses as part of a
The federal government should use tonight’s budget to remove its controversial public sector staff cap and build in house ICT capabilities, according to the Community and Public Sector Union. In a pre-budget submission to Treasury, the primary union representing people working in Commonwealth Government has argued for a government led
CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets. According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.
The Victorian Government has allocated $52.9 million for “digital government and communications” over the next financial year, as more citizens are going online for services. The new budget, released yesterday, also revealed the success of services will now be measured against customer satisfaction rather than traditional project delivery metrics. Nominate
Marketing technology now takes up almost one third of CMO’s budgets and marketings leaders are still struggling to align marketing metrics with business priorities. These are two key takeaways from Gartner’s 2018-2019 CMO Spend Survey. According to the analysts, marketers spend on average 29 per cent of their budget on
The federal government has set aside $44.6 million over the next four years for the new Consumer Data Right (CDR) scheme, which will underpin Australia’s shift to open banking. CDR aims to give Australian consumers greater control of their data, allowing them to more easily share transaction, usage and product