CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets. According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.
The Victorian Government has allocated $52.9 million for “digital government and communications” over the next financial year, as more citizens are going online for services. The new budget, released yesterday, also revealed the success of services will now be measured against customer satisfaction rather than traditional project delivery metrics. Sign
Marketing technology now takes up almost one third of CMO’s budgets and marketings leaders are still struggling to align marketing metrics with business priorities. These are two key takeaways from Gartner’s 2018-2019 CMO Spend Survey. According to the analysts, marketers spend on average 29 per cent of their budget on
The federal government has set aside $44.6 million over the next four years for the new Consumer Data Right (CDR) scheme, which will underpin Australia’s shift to open banking. CDR aims to give Australian consumers greater control of their data, allowing them to more easily share transaction, usage and product