Bronto

NetSuite is more closely integrating Bronto into its products and sales activity, but executives say there is more opportunity to more closely align the commerce marketing platform with its suite of business management software. Sign up to Which-50’s Digital Marketing Newsletter NetSuite acquired Bronto for $200 million in 2015 to

Before Oracle bought NetSuite in 2016 for $9.3 billion, NetSuite had completed its own big acquisition, buying commerce marketing platform Bronto for $200 million in 2015. While Oracle and NetSuite are “still in the honeymoon phase,” Oracle’s relationship status with Bronto is a little more complicated. That’s because NetSuite and

Ecommerce and digital marketing channels have given wholesale footwear business Emu Australia a direct line to its customers. Founded in 1994, Emu Australia is primarily a wholesaler and manufacturer, its sheepskin products are sold in over 70 countries and via 5,000 retail locations. Privately-owned and headquartered in Geelong, the business