Brands

Woolworths is now Australia’s most valuable brand, overtaking reigning champion Telstra according to an analysis conducted by Brand Finance. The supermarket giant’s brand value increased 5 per cent to $11.8 billion. Released today, the annual Australia 100 2020 Report found that Telstra’s brand value has dropped considerably over the past

When companies are on the path to improving customer trust, they normally find themselves in one of two modes. The first is trying to retain the trust customers already have for the brand, and the second is hoping to recover trust that has been lost for whatever reason. Aarron Spinley,

There are three layers of trust at which brands need to excel if they are going to build genuinely engaging relationships. However, understanding this alone is not enough. Trust in business is a currency that has value and is fundamental to financial growth in the experience-driven economies we see today.

Digital video advertising delivers strong brand awareness in both premium and user generated content (UCG) environments, a new study by GroupM and Kantar has found. The research showed the importance of tailoring advertising assets to specific environments to front-load brand messaging in environments where ads may be skipped or ended

Social media plays an integral part when it comes to the relationship between consumers and brands.  These social channels are more than just posting a status or image on branded pages. Marketers are using them to interact with their customers and get feedback about their products. Social media gives the

As Google’s Eric Schmidt once famously observed, “There were five Exabytes of information created between the dawn of civilisation through to 2003, but that much information is now created every two days.” Leaving aside the fact that he made the quote six years ago (and that he was almost certainly

Top analytics brands dominate Gartner’s marketing resource management magic quadrant Teradata is the clear leader in the marketing resource management space, according to new analysis by Gartner which published its latest magic quadrant on the technology this week. It is the 12th year in a row the company has been

For an FMCG brand like Kelloggs, one of the biggest challenges is distinguishing between claimed behavior and actual behavior.  While those two things are often hard to reconcile, Kelloggs’ CMO John Broome says the payoff is the marketers Holy Grail. According to Broome, who will be speaking at the ADMA

  Smart marketers in the region are closely following consumers on their mobile journey, and this is reflected by a massive rise in popularity of the mobile app installs ad unit amongst marketers in Australia. Kenshoo data indicates that year-on-year spend growth in Australia for Q1 2015 is just over

It has never been more important for marketers to get closer to real life, says Google’s head of marketing, Lucinda Barlow. “As marketers, we’re inundated with data, but this is actually where we need to get back and closer to real life,” she said. “We need to bring out our