Brand

Times of crisis expose who we truly are as people, as organizations, and as brands. Over the last few months, we’ve all had to navigate an increasingly volatile, fluid, and dangerous world. The scourge of COVID-19 has had a profound impact on the safety of our families, friends, and co-workers

Effective personalised customer experiences need to be balanced with understanding the customer at an individual level and with real-time customer data, AI and insights During the SAS and Which-50 webinar, The role of the CMO at the most disruptive moment, a panel of experts discussed the impact the current economic

Businesses are failing to recognise how AI has already changed the consumer, according to Mathew Sweezey, director of marketing strategy at Salesforce.  During the Salesforce World Tour in Sydney, which was hosted virtually today, Sweezey said any medium that an individual interacts with on a daily basis now is empowered

The SARS-CoV-2 virus and COVID-19 disease are increasingly making headlines. As you are no doubt aware, the number of known and reported cases will surpass 80,000 today, and more than 2,600 have been killed by the disease. While the first priority is health and safety, CX leaders must give consideration to how

Customer data platforms (CDP) are growing in popularity however, brands are still struggling to create a unified view of customers according to a Forrester study, commissioned by Oracle.  The report, Getting Customer Data Management Right found brands want to unify customer data but face several challenges in bringing different data

If a company has been involved in a data breach more than 82 per cent of customers would stop engaging with that brand, according to a new consumer survey from security company Ping Identity.  The survey, Trust and Accountability in the Era of Breaches and Data Misuse shows how data

Businesses need a holisitic company-wide understanding of brand driven from the CEO, not the CMO, argues Adam Ferrier, Founder of Thinkerbell. He said businesses that can get the board and CEO to understand what creativity and brand building is all about will have a strong competitive advantage. “What you need

Consumers, empowered by digital technology, now play an active role in brands’ direction and public perception, according to Shutterstock CMO, Lou Weiss. It means brands lacking authenticity or acting disingenuously have never been more vulnerable, he says.  Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today!

“If your company is not an icon on a person’s mobile phone, you really don’t exist.” That’s the risk that Australian brands face, according to Gerd Schenkel, Leader of the Digital Practice at consultancy Partners in Performance. Nominate today for the Which-50 Digital Experience Awards. Simple. Fast. Easy. Schenkel, who

The rapid adoption of omnichannel marketing executed through programmatic media buying has brought the challenges of brand safety, ad fraud, and viewability into sharp relief, but sometimes for the wrong reasons. In 2017, brand safety became a hot topic when ‘The Times’ accused Google of running their brand messaging on