Digital marketers pour money into search traffic (for instance Google and Microsoft ads) and paid social channels (such as Facebook, Instagram, and Pinterest). This is used to ratchet up crucial e-commerce dials including customer lifetime value or average order value and bring down negative indicators of poor shopping experiences, such


Robotic Process Automation still suffers from poor resource management, often requiring humans to manually allocate bots where they are needed as demand fluctuates, according to PegaSystems, which says AI can deploy bots more efficiently. This week PegaSystems, best known for its customer engagement and operations automation software, launched Pega RPA

Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The cybersecurity company has undertaken a report detailing the full scale of ad fraud with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic

In the first week of 2020, hashtag #ArsonEmergency became the focal point of a new online narrative surrounding the bushfire crisis. The message: the cause is arson, not climate change. Police and bushfire services (and some journalists) have contradicted this claim. We studied about 300 Twitter accounts driving the #ArsonEmergency

Retro robot helper.

In order to cope with the avalanche of digital information and activities, customers — like organisations — will increasingly turn to automation moving forward, according to Gartner. “There is often a lot of discussion about how enterprises continue to invest in artificial intelligence (AI) to save time and money, but

Chatbots are still not smart enough to deliver the kind of brand experience consumers need, according to a new report. According to a survey of 3,500 global consumers across Australia, USA, Canada, France, UK and Germany conducted by software company Pegasystems, 65 per cent of respondents would rather a human on the other

Salesforce has announced Einstein Voice, a new voice controlled feature for its CRM software. The voice enabled interface will allow users to conversationally update Salesforce by dictating commands to the Salesforce mobile app or a smart speaker. The voice capability is expected to be available in a pilot program around


As many as 95 million of Instagram’s 1 billion users could be bots, according to a new study conducted by research firm Ghost Data for US tech publication The Information. The research highlights Facebook isn’t just fighting fake accounts on its platform, but also Instagram, which is acquired for $1

Ad fraud is at an all-time high and remains one of the most profitable criminal enterprises in the world, generating tens of billions of dollars a year. That’s the view of Dr Augustine Fou, cybersecurity and ad fraud researcher who this morning released a Slideshare presentation on LinkedIn describing the state of

More than 60 per cent of all the web traffic in the US in the last quarter of 2013 was suspicious according to Solve Media’s Bot Traffic Advisory report.  The problem is not restricted to the US. Globally, Solve Media says almost $12 billion dollars of digital advertising will be