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Cardboard box is passed from hands to hands

Emails were sent, orders processed and packages delivered. Now in the aftermath of Prime Day retailers are thinking about the next possible stage of the customer journey: returns. According to Adobe Digital Insights, in 2018 Prime Day purchases saw 30 per cent higher rates of return than goods bought on

delivery online shopping parcel package

Last year Australian consumers spent $21.3 billion buying goods online and most were satisfied with the delivery of their goods, according to an AusPost ecommerce report. But what if the country has been conditioned to accept bad shipping? Sign up for Which-50’s Irregular Insights newsletter Katie Kinraid, general manager APAC at