Rather than fear them, Adland should embrace ad blocking technology says Mike Hill and Dan Hitchcock in this combined opinion piece. Hill and Hitchcock – both from Sydney digital agency Holler – argue that (bad) banner ads have become so annoying that the technology’s inevitable. Last week we reported that global usage of ad-blockers

  Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million. The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue. Don’t worry, it