biggest

Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart of their business have been able to

Twitter’s biggest problem is its customers … Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart

Twitter’s biggest problem is its customers … Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart

Twitter’s biggest problem is its customers … Consumers sit at the heart of the digital revolution. We know from McKinsey’s research that the benefits of digital disruption accrue mostly to the consumer, not the disrupter. And we can see how companies that put customer utility and experience at the heart

The rapid pace of innovation is proving to be the biggest challenge for both marketing and ad tech providers and the brands they serve according to visiting Kenshoo marketing chief Steven Hartman, Kenshoo, VP, Global Marketing. According to Hartman who was in Australia this week for a series of panel discussion

Want your data science star to shine? Look for businesses where data is plentiful but the industry is full of people who went there to avoid quantitative subjects says Kevin Ross, Chief Scientist of Optimisation and Modelling, Fonterra NZ. He told Which-50, marketing was a perfect example of such a

Around the world consumers are spending up to  eight hours a day on line, blitzing the time spend in front of the idiot box, or more cerebral pursuits like reading newspapers and magazines. According to data comiled by Global Web Index, “Overall, digital consumers are now spending an average of

The world’s biggest online shopping day — China’s 24-hour Singles Day event — blew away previous records in just its first hour. Consumers across Alibaba’s Taobao and Tmall spent $US2 billion in just 60 minutes, doubling last year’s result. The only real question is by how much will last year’s

Mobile commerce traffic is surging but revenue growth to the platform remains tepid, according to a study by Monetate. Apple users, however, are the biggest spenders. Monetate is a leading provider of testing and targeting, email optimisation and personalisation solutions, and the study integrated its client data. The study’s authors describe

Having raised $US21.8 billion, Alibaba has set the record as the biggest IPO in the US. However, surprisingly, it is only one of two tech companies in the top ten. Facebook is the other. In both cases, investors were buying on extraordinary expectations, rather than traditional valuation models such as earnings