By leveraging the intelligence and innovative technology available today, marketers can transform their teams into agile organisations. That’s the recommendation of a new paper called the “Kenshoo Guide to Agile Marketing: How to get ahead and stay ahead in an ever-evolving digital landscape.”  (Download here.) We will be examining

There are three main phases to becoming a digital organisation: digitisation, digital engagement, and digital transformation. Not everyone is as digital-savvy as you, but you can help digital leadership rookies develop a conceptual foundation to understand where their organisations have been, where they are, and — most importantly — where

Many leaders are still trying to figure out whether, when and how they should begin to transform their organization into a “social enterprise.” What are the organizational and workforce characteristics that should be considered in making that decision and taking the necessary actions. There are three sets of factors: those