B2C

According to the latest Customer Experience in Marketing Survey 2017: Greater Expectations, Greater Challenges, in two years 82 per cent of B2B CMOs expect to mostly or completely compete on the basis of CX, compared with 76 per cent for B2C marketers. Meaning that competing on price and product or

Mobile accounted for the majority of online shopping traffic this year on Thanksgiving Day in the US with the trend carrying into Black Friday though it still fell just a squeak short of a majority. This topic – predictably dominated the omnichannel chatter this week. Each weekday the KINSHIP digital/Which-50