b2b marketing

Forrester is launching a new eight-week, online course for B2B marketers called  SiriusDecisions B2B Marketing Certification program. The new certification expands on Forrester’s suite of training and certification offerings that include CX Certification and Zero Trust Certification programs. Forrester’s SiriusDecisions certification solutions are the only research-informed training offerings made by marketing experts for B2B

Microsoft Australia has transformed its B2B marketing model, placing greater emphasis on buyer/user needs when it engages with customers, according to Nicole Beecroft, commercial marketing manager. During the Adobe Symposium in Sydney last week, Beecroft spoke about the company’s B2B marketing transformation.  She told attendees B2B marketers face a number