Australian retailers see the Chinese market as a huge opportunity but aren’t satisfied with the strategies they have in place to reach Chinese consumers, according to new research. 87 per cent of Australian respondents see China as a lucrative market, but 56 per cent are not satisfied with their current

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Building a brand in China is all about establishing trust with consumers. That’s according to Claire Pallot, general manager of multi-channel for Sigma Pharmaceuticals, who is responsible for the online strategy, and end to end eCommerce operations of Sigma’s retail brands, Amcal and Guardian Pharmacies. Amcal launched a Chinese ecommerce

Western retailers fail in China because they don’t listen to the local market, underestimate the level of price competition and consumer savviness. That’s the view of Don Zhao the founder of Azoya, a Shenzhen-based solutions provider which offers white label ecommerce infrastructure for retailers, like Amcal, enter China. Take our