Australian brands in the Retail, Finance and Travel sectors all experienced strong click through rates (CTR) on their search advertising in December and improving conversion rates in the final quarter of the year according to new data from Kenshoo. Each month Kenshoo and Which-50 will examine search advertising data

  You might be surprised to hear that, despite the difference in both scale and market maturity, there is a close correlation across US and Australian online retail marketing — particularly as it relates to peak shopping periods such as the Christmas season. More importantly, an analysis of Kenshoo’s data

Trade Minister Andrew Robb and his colleagues have, rightly, scored high grades for the China free trade deal agreed ahead of the G20 Brisbane meeting. It brings a wide range of substantial benefit to Australian exporters and service providers. While the headlines, naturally, made much of the benefits for mining

Four out of ten Australian companies have experienced a denial of service attack (DDoS ) in the last twelve months.  While most companies have plans in place to mitigate for such an experience almost half have never tested their response and capabilities. And one in five companies have no strategy

Programmatic video advertising has surged to such an extent in Australia that local advertisers bought more video ad inventory in Australia than US advertisers bought in the US last quarter — at least on the TubeMogul platform. The latest TubeMogul second-quarter report shows that Australia is leading the world in

Two leading marketing and data analytics groups today formalised a previously close relationship to create a unified voice around the rapidly evolving field of marketing and data/business analytics. The Association for Data-driven Marketing and Advertising (ADMA) and the Institute of Analytics Professionals of Australia (IAPA) made the announcement today at

MuleSoft has appointed Jonathan Stern as its Vice President for Australia and New Zealand. Stern will report to Will Bosma, Vice President for Asia Pacific. Based in Sydney, Stern brings more than 20 years of IT industry experience in regional management and sales leadership, working across data and application integration, analytics,

Do technology leaders truly have the power to truly drive innovation, or merely talk about it? Seventy-seven percent of technology leaders see greater innovation potential than ever before, according to this year’s 2014 Harvey Nash CIO Survey. But how many describe their company’s innovation potential as actually being realised? A

Australians will buy 5.6 million new smartphones during the second half of 2014, according to research released by Telsyte. The total number of smartphones sold will exceed ten million for the first time, Telsyte managing director Foad Fadaghi told Which-50. According to the study, the majority of sales will be

Australian online retailers continue to capture a growing share of the revenue pie, with Internet sales now accounting for 6.6 per cent of the national total, up from six per cent this time last year. Total online retail sales reached $A15.25 billion, according to the National Australia Bank. The NAB