Stupid is not a great marketing strategy, as a general rule. Twitter might be heavily laden with latte-sipping faux socialists (although less so than you might imagine) but if your core business involves dragging your knuckles along the ground and thinking through your brain stem, it is best avoided. Reclaim

The UK will become the first country in the world where half of all advertising spend goes on digital media. And Australia — where over 43.3 per cent of all ad spend is now on digital — isn’t far off the magical 50 per cent threshold either. The Guardian in

Happy Birthday Australia — you dominated the local Twittersphere, with Australia Day pushing aside the boy bands, however briefly. And while it may be thoroughly reductive, Twitter’s Australia Day best wishes for the celebration was one of the top tweets for the week. Notable, successful and recently departed Australian author

Freedom or Anarchy? Depends on your perspective and what you have to lose. A report has ranked the world based on the Internet freedom of its citizens, with Australia claiming a top five spot. However, around the world the picture is a little more depressing — and getting worse. Ubiquity

Digital training company Digital Chameleon and Capgemini Australia’s Digital Transformation group have partnered up to help companies expand their digital skill sets – one of the critical weaknesses in the local digital scene. As we first reported last year, Capgemini’s says research it has conducted with MIT  demonstrates that companies

Barely a quarter of Australia’s medium and larger enterprises currently deploy big data solutions although 40 per cent are currently investigating the need, according to a study from industry research outfit Telsyte. The Telsyte report contrasts with the global Gartner study we covered earlier this week, which found that almost

Digital events platform Eventbrite  has appointed a new Australian managing director for a business that is on track to track to exceed six million cumulative tickets processed in Australia by the end of this year.  Australia represents about 5 per cent of Eventbrite’s global gross ticket sales. More than 100,000

Apple lost its leadership of the Australian tablet market in the first half of this year in terms of unit sales. But it remains clearly dominant when the dollars are tallied, capturing a 70 per cent share of the loot according to new research by Telsyte. And indeed Android’s moment

Two years ago, Deloitte’s analysts predicted that two thirds of the Australian economy would undergo digital disruption within two years. It turns out they were wrong — too pessimistic or too optimistic, depending on your point of view. In the five months after its report was published, the consultants now

Chris Skelton is the new Managing Director of Adobe Australia and New Zealand, replacing Paul Robson. Skelton, who has been leading Adobe’s Digital Media business across Australia and New Zealand, Southeast Asia and Korea since 2012, will report to Robson, who recently became President of the company’s Asia Pacific operations.