audience

With all due respect to the movie Field of Dreams, the days of “build it and they will come” – whether “it” is a product, service or experience, have passed. Customers, both individuals or businesses, have more power and selection than ever before. Stories of once-strong brands failing are now

The internet industry is obsessed with youth in a way that is fundamentally different to other sectors. The simple reason is that its leaders and brightest stars often emerge into community consciousness in their early twenties. Compare that to finance or manufacturing where more often than not you need to

The Internet of Things, Digital DNA and Gartner’s strategic planning assumptions were the most popular stories for Which-50’s senior digital executive audience this week. (Image: Peter Sondergaard. Source: Linkedin)  And our story from late September about the advantages of decision science versus gut feel-based decision making continues to garner a strong