attribution

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

When switching from last-click to multi-touch attribution, the revenue credited to Facebook and display advertising on average increased by 830 per cent while at the same time the revenue credited to paid search (SEM) and organic search (SEO) remained fairly constant or decreased slightly. Search is the most common customer

  As attribution grows in importance in Australia, advertisers are looking for guidance on successful attribution models worldwide. But it is worth remembering that attribution models are only as good as the data that powers them. Local advertisers, therefore, need to make sure their data strategy is aligned to make attribution

  As marketers in today’s landscape, we face some difficult challenges when it comes to developing valuable and lasting connections with audiences. The penetration of digital has made media consumption fluid. Consumers don’t think about engaging with brands through different channels; they just think about engaging. Consumers now move effortlessly