Aprimo

marketing

If marketing is still considered just a “right brain” activity in your organisation, Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change. As more and more organisations adopt customer-centric strategies, the ability to form an

“Marketing is in an interesting situation due to the explosion of consumer experiences.” That’s the view of Kevin Souers, Aprimo’s Chief Product Officer, who says consumers now expect a highly unified experience, where their online and offline worlds neatly converge. This outcome is in turn driven by the service-based app

​Energise Your Partner Channel with Strong Marketing Support

Almost six out of ten marketing executives say that local marketing is essential to business growth and profitability, according to the CMO Council. With that in mind, it is little wonder that marketing leaders are paying attention to the importance of local partners. A new ebook from Aprimo called “Guide

Marketing

The rise of digital marketing has lead to a rapid explosion of new channels and less noted, but just as important, an increase in the types of assets that marketers have to incorporate into their campaigns. As the number of asset types grows, so do the challenges of managing those

Aprimo John Stammen

Marketing operations platform Aprimo has acquired Belgium-based Adam Software, a digital asset management (DAM) software vendor. Terms of the deal were not disclosed. ADAM will integrate directly into Aprimo’s platform to provide a solution capable of handling both the production and publication of content. Take our Which-50 reader survey and

Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow. For many creative staff, the systems they have to endure make the process of delivering great experiences frustrating and expensive.

Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, and negotiating with business managers, C-suite executives and channel partners, the answer is most likely no. In fact, much of the data you need to properly understand the drivers of cost

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

Marketing can be chaotic, especially in an era of ever-rising customer expectations and seemingly endless consumer choice. So it is no wonder that providing a consistent and meaningful customer experience typically tops the list of marketers’ most challenging pain points. Download The Five Marketing Essentials ebook today. Of course that