Marketing operations platform Aprimo has launched new tools to help marketers better manage their budgets and measure ROI and improve productivity. “We’re excited to provide several new product enhancements and integrations that not only enable organisations to better optimise their Aprimo solutions, but also gain increased visibility into their data

Digital Asset Management (DAM) is fast becoming essential for retailers trying to align around the customer, according to a new Aprimo white paper, which argues DAM can strengthen and unify messaging. “At the highest level, digital asset management lets brands create, manage and deliver engaging and personal experiences across channels,”

The uptick in the popularity of Digital Asset Management (DAM) has led Gartner to claim the technology is undergoing a “renaissance” and a new Aprimo white paper has tested the claims in the retail industry. According to the white paper, Managing digital assets in an increasingly distributed world, DAM is

Out of sync asset libraries are producing inconsistent brand messages and undermining the customer experience, according to Tarun Chawla, Aprimo’s director of product strategy, integrations and business intelligence. However, proper digital asset management can provide demonstrable ROI and eliminate the customer experience gap, Chawla said. “If those [asset] libraries are out

Marketers in the retail sector understand that delivering excellent and consistent customer experiences is critical. Increasingly they are utilising digital asset management strategies to do so. At an Aprimo Executive Breakfast event hosted at the ADMA Global Forum, leading marketing professionals discussed the challenges and opportunities facing modern marketers. Following

Huge growth in the volume of digital content brands produce has made digital asset management more important than ever, according to Jon Williams, senior vice president international, Aprimo. “The development and the volume of content that most organisations are delivering is growing exponentially. Globally, it’s said to be doubling every

safety, risk, compliance, brand safety

Compliance is a growing concern for marketers but risks can be minimised with good marketing operations, according to Jon Williams, senior vice president international, Aprimo. “Most marketers work under some form of compliance, and really what we try and do with good marketing operations is to make that as easy

Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability

Marketing, business, target

Innovative CMOs searching for new ways to go to market may be best severed by disrupting their own operations. It sounds counter-intuitive, but according to Ed Breault VP, Marketing & Industry Solutions Aprimo, “challenging the default thinking” is one way to find new spaces and customers. “Some of the best CMOs

Customer Experience

Leading organisations are embracing customer experience and, when necessary, implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions Aprimo. “Some of the best marketers out there are moving backwards from the customer touchpoint and making their organisation more customer centric. They’re even redesigning and