AppNexus

AT&T Communications and Xandr, AT&T’s advertising business, announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). This news marks a five-year milestone in the relationship between AT&T and AppNexus, and a new level of synergy between

US telco AT&T is buying adtech company AppNexus. Terms of the deal were not disclosed but sources for the Wall Street Journal say the transaction is valued around $1.6 billion. The privately-owned ad exchange will become part of AT&T’s advertising platform. The announcement comes weeks after the close of AT&T’s

Audio platform SoundCloud announced a partnership with ad tech company AppNexus. Under the terms of the partnership, SoundCloud’s audio and video inventory is now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud’s highly engaged millennial and Gen Z audience. Sign up for Which-50’s Irregular Insights

Adtech company, AppNexus, has announced results of its partnership with Microsoft to monetise the company’s video inventory using the AppNexus SSP. According to AppNexus, in the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 per cent and experienced a 29 per

How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its

The decision to ban Breitbart from using its ad-serving tools was necessary to create “a healthy internet” says Kaylie Smith, Head of Australia and Managing Director, JAPAC of AppNexus. Speaking with Which-50, the newly appointed local boss of the adtech company said the decision to kick Breitbart off its platform

AppNexus has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV. As consumers shift viewing patterns from traditional linear TV to digital video, AppNexus is providing tools for buying and selling connected TV inventory. The new video solution supports advertising buying and selling

AppNexus has appointed Kaylie Smith as Head of Australia and Managing Director, JAPAC, as the adtech company looks to expand its regional footprint. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or 1 of 5 Google

Last year adtech company AppNexus signed agreements with more than 260 publishers, including News Corp, Nine Entertainment, eBay and The Guardian in Australia. Sign up for Which-50’s Irregular Insights newsletter International publishers that signed commercial agreements with AppNexus in 2016 include Gannett, Mashable, Slate, Genius, Bauer Xcel Media, Match Group,

Adtech companies AppNexus and Index Exchange are expanding their header bidding partnership to include the support of server-to-server integrations. Like traditional header bidding, server-to-server integrations run a unified auction in which Supply Side Platforms (SSPs) act as demand sources and bid on a publisher’s inventory. The technology, however, is more