API

Writing and emerging technology were the fastest growing freelance jobs last year, according to leading freelance marketplace Freelancer.com. Data from the platform’s two million job postings also suggests the outsourcing of software and app development has begun to slide. Sign up for Which-50’s Irregular Insights newsletter According to the company,

bad customer service

Businesses are struggling to provide personalised, connected experiences and their customers have taken notice. And while they’re not happy about it, consumers will still navigate through disconnected systems in order to get things done. That’s a key takeaway from a study commissioned by API company MuleSoft, which was recently acquired

For marketing technologists – and for the brands they serve, integration will be a critical success factor in the future, so it is little wonder that integration is a key theme at this year’s inaugural Salesforce Connections conference in Chicago. Salesforce’s acquisition of API vendor Mulesoft earlier this year was a

Dreamforce 2016

Salesforce is embarking on its biggest acquisition to date, agreeing to buy MuleSoft for $6.5 billion in a cash and stock deal. The CRM giant will pay $44.89 per share for Mulesoft, a 36 per cent premium on yesterday’s closing share price. Under the terms of the transaction each Mulesoft

The API is critical to the success of the newly emerging platform-as-a-business-model – think of AirBnB, Uber and YouTube. These are examples of platform business models made possible by technology. What exactly is a platform? A platform is a business model that connects individuals or businesses to create content, exchange

Companies increasingly recognise that they must participate in the digital economy in the same way as they did in the web economy during the past decade. Critical to their success is an ability to unlock the value contained n their internal systems and data. Often that is easy said than

Building great customer experiences requires companies to pull data from disparate silos and deliver information on demand to which ever channel customers choose to engage. Often those customer choices are made on the fly and change accordingly. And all this needs to be done at vast scale and at the