APAC

Leading global retargeting platform Adroll has expanded its international presence to Japan, opening of its Tokyo office which will be lead by Makoto Arima as VP and chairman of AdRoll Japan and Luciano Kohmura as managing director. This new local team will provide full-service account management to Japanese customers. As

Predictive marketing software provider Kenshoo has appointed Yukihiko Imamura as managing director for Asia Pacific and Japan (APJ) and flagged a potential IPO. Imamura will report to Ted Krantz, the company’s Chief Revenue Officer (CRO, and he will oversee Kenshoo’s business in APAC. Over the last 22 years, Yukihiko Imamura

Australian e-commerce merchant and payment solutions platform, today launched in Singapore, Hong Kong, and Malaysia as the company looks to scale beyond its current client base of 16,000 active businesses. According to Matt Bullock, founder and CEO eWAY, the move into the region was fuelled by the rapidly growing e-commerce space.

Patrick Darcy was appointed Commercial Director APAC at RadiumOne last week. He will be spearheading the business sales in Australia, Japan and South East Asia. “When I look at where the market is heading with automated media buying, I see RadiumOne’s combination of proprietary data and delivery capability as uniquely

Digital performance advertising outfit Criteo has opened a Hong Kong data centre, reflecting the growing importance of the region to its expansion plans. The announcement follows the release last week of a significant upgrade to its proprietary prediction and recommendation engine which it said would allow it to process 15 million

The world will add more than three and a half billion new smartphone subscriptions before the end of the decade — with the Asia Pacific region contributing to more than half the growth, according to a new report by Ericsson. By 2019, there will be over nine billion total mobile subscriptions

The increasing sophistication of platforms, the natural development of digital capabilities over time and the evolution of the marketing function are all feeding into an important shift in CMO priorities. Engagement is now as important as acquisition.  Engagement is becoming a critical watchword and innovation is now the order of

Centering your marketing around the customer is actually all about centering your organisation around the customer. So says Paul Cross, Asia Pacific president at Responsys. “It is also about enabling the people who serve the customer to have access to the things they need to be customer focused.” Which-50 spoke

Demographics may not be destiny but you wouldn’t bet your house against it. Not only is economic power shifting eastwards but technology, as has been well established, is shifting from desk-bound to mobilised. The world’s mobile data consumption patterns tell the story. Asia Pacific consumers, less encumbered by legacy systems

Marketing departments are accelerating the implementation of their digital marketing technology platforms, but many still prefer to buy point solutions and build up. However, the most successful and leading companies are taking a holistic view of the ecosystem. That’s our key takeout from a recent interview with Charlie Wood, Salesforce