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In an always-on social-media-driven digital age, there is a temptation to believe the Out-Of-Home (OOH) media industry — roadside billboards, bus shelters, street furniture, advertising in airports, train stations, undergrounds, down the road, inside your local shopping mall — may find it harder to maintain, let alone increase, its share

  Australian brands in the Retail, Finance and Travel sectors all experienced strong click through rates (CTR) on their search advertising in December and improving conversion rates in the final quarter of the year according to new data from Kenshoo. Each month Kenshoo and Which-50 will examine search advertising data

Westfield, Google and Groupon all sell the same thing. They all sell traffic. All these businesses pitch a certain story to consumers, accumulate traffic, then sell the traffic to businesses. Traffic is the lifeblood of every business because all traffic, at its core, is just “potential customers.” Traditionally, businesses have

The Melbourne Business School (MBS) and SAS Australia have announced a three year collaboration to provide Masters of Business Analytics students with the advanced business skills and business analytics software. And they have received support from companies with the most to gain from plugging the local data gap. Companies supporting

Plans for a world class Australian Fintech hub took a huge leap forward this week with the announcement of the location, the initial corporate partners, and the first chairman – former AMP chief Craig Dunn. To be called Stone and Chalk  fintech hub is an independent, not-for-profit entity which was created

One Direction took first and second places in this week’s Retweet report as Australia’s Tweeniverse collided with its Twitterverse. In fact 1D took the majority of the top spots in the report. But buried beneath the flotsam and jetsam a darker and more serious issue surfaced this week. Each week, KINSHIP

Cloud based ERP vendors has appointed Lee Thompson as its Senior Vice President and GM, Asia Pacific & Japan. In the role, Thompson takes over an organisation with more than 1,000 employees in the region. He brings more than 20 years of sales leadership experience to NetSuite, having worked previously for

With only a small hint to irony, Twitter might well cast its corporate motto at “I’m a celebrity, get me out of here.”  The micro-blogging networking famous for making stupid people famous looks destined for a date on the B-List.  It simply can’t match Facebook, Google, and Yahoo at the

The ability of CEO’s to embrace digital technologies and transformation, and to stay at the forefront of any technological developments will be the hallmark of business success, according to Cognizant CEO Francisco D’Souza. Speaking in a video to accompany the recent Davos conference he said that digital technology would guide

Performance marketing technology outfit Criteo has appointed Alex Baker as commercial manager to head up a new team dedicated to mid tier and small advertisers. The team will focus on advertisers such as traditional bricks and mortar retailers moving online, pure play travel companies, online retail companies, and challenger classified sites.