Three of the world’s biggest names in marketing, content and community – WPP, DailyMail and Snapchat – today announced the establishment of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent. This new company will offer brands unprecedented reach and opportunity

Will live streaming apps like Meerkat and Periscope help brands create more intimate connections with their audience, or is this another buzzy app which doesn’t add any real brand value? Brands are out there constantly trying to get into our proverbial, pushing the conversation to get their names embedded within

Adobe will deliver the power of the crowd to its crowd in the latest major overhaul of its Creative Suite offering. In addition to integrating the 40 million images into Creative Cloud from the fotolia image library which it acquired last year, Adobe will also facilitate the sale of crowd-sourced

Google, Apple, Facebook and Amazon (GAFA) will likely never become banks. For reasons of profitability, regulation and growth rate, it is simply unappealing to the big four tech companies. In a recent informal chat with the manager of a global bank’s venture capital arm, I finally understood what their main

Well, this could be difficult. The new iOS 9 update announced at Apple’s World Wide Developers Conference, WWDC, will reportedly allow iPads and iPhones to block ads, according to various media reports. Harvard’s Nieman Journalism Lab reported that while the mention of adblocking was absent from the announcement, it was a

Around the world, consumers want retailers to give them greater access to information so they can make more informed choices when they shop. And they recognise the importance of technology in delivering this. However, they remain sensitive to issues over privacy. The figures are contained in a global study released

Despite all the noise in the market, companies are still a long way away from mobile-first digital marketing, although Australasian organisations are stealing a lead on the rest of the world. That’s our main take out from the latest Quarterly Digital Intelligence Briefing released by Adobe and Econsultancy. While the

  Earlier this year an industry colleague, Dries Buytaert, wrote a blog post that prophesied, among other things, “The future of the web is ‘push-based’, meaning the web will be coming to us. In the next ten years, we will witness a transformation from a pull-based web to a push-based

Concerns about internet security, the relative popularity of private cloud providers and the ever present issue of customer experience feature highly in research released and discussed this week by the leading industry pointy heads. Accenture, Forrester and Gartner all prompted high levels of social chit chat online with their latest

  Australian search click through rates remained remarkably consistent during the first quarter of 2015 with the average click through rate coming in at 3.41 per cent. The result is a significant increase on the corresponding period last year where CTRs typically came in at between 2.23 and 2.82 per