Analytics Partners

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Graham. “The contribution of media to business

Single channel marketing strategies sacrifice up to 20 per cent ROI, according to Paul Sinkinson, vice president of Analytics Partners. The marketing research firm claims extensive analysis of ROI studies backs up what many marketers have long known: marketing ROI is greater than the sum of its parts. The claims