Analytics

Analytics has overtaken mobile as the digital technology commanding the most attention from large corporates, according to a global new study by Accenture Digital. The study also found a potential link between digital adoption and profitability. Called “Growing the Digital Business, Accenture Mobility Research 2015”, the study sought the opinion

Big Four consulting company KPMG (via its specialist data and analytics investment fund for KPMG member firms around the globe) has taken a substantial equity stake in Bottlenose, a Los Angeles-based real-time trend intelligence company. The investment follows KPMG Australia’s acquisition of leading social media risk consulting firm, SR7, earlier

Advanced analytics is the fastest-growing segment of the business intelligence (BI) and analytics software market and surpassed $US1 billion in 2013, according to research by Gartner. The tech research outfit saId advanced analytics is now a top business priority, fuelled by the need to make advanced analysis accessible to more

Analytics sits at the core of the insurance industry. Advanced math and financial theory have always been essential to risk assessments of  client default. Over the past 15 years, new tools have emerged through software sophistication and the explosion of new data sources . And these new tools are changing the

  The market for advanced analytics and the tools that support it continues to grow, creating a very lucrative space for brands that can gain and hold market share. Whilst traditionally dominated by the big enterprise software vendors, particularly IBM and SAS, the last decade has seen rapid change in

The smart application of digital technologies like big data and analytics offers a rich seam of productivity improvement for the oil and gas industry worldwide, according to a paper by McKinsey & Company. Called “Digitizing Oil and Gas Production” and written by Stefano Martinotti, Jim Nolten, and Jens Arne Steinsbø,

As data analytics takes its place at the heart of corporate strategic planning and daily operational execution, traditional business analytics companies are cleaning up, according to research by industry analyst Ovum. Most of the leaders in the sector — whom Ovum identifies as IBM, Oracle, SAP and SAS — are

Well, nobody said it would be easy. Chief Marketing Officers say their ability deliver to a truly integrated omni-channel experience for consumers is going backwards. And, having rushed into analytics at the behest of the baying of consultants, they now report increasing levels of disappointment with their data science alchemists.

Predictive analytics has driven strong client retention at global recruitment service Monster — and helped the company to grow a stronger share of wallet — according to Jean Paul Isson, Global VP of Business Intelligence and Predictive Analytics. Isson will be in Sydney in July, when he will speak at

People are notoriously bad at making hiring decisions. So says Greta Roberts, CEO of the Cambridge, Massachussetts-based predictive analytics outfit Talent Analytics. “It’s the reason we are up to our eyes in attrition work and performance work.” Roberts  is speaking at the Association for Data-driven Marketing & Advertising (ADMA) BI