Analytics

You interests in business transformation were an eclectic mix this year. For our final post of the year please enjoy a review of our seven most popular stories of the year. Which-50 will return on January 7th, 2015. This Is What Big Data Really Looks Like: CERN, The Universe And

With a variety of analytics tools on the market, more organisations are feeling data-savvy. But the desire to be data-driven does not equate to acting intelligently on that data, according to Alan D. Duncan, Research Director and Frank Buytendijk, VP, Distinguished Analyst at Gartner. Rather, an organisation must recognise the characteristics of

Australia’s data scientists are trousering it like never before. But while businesses are paying huge data science salaries,  by their own admission many are not taking advantage of the investment. That’s the main take out from this year’s IAPA Skills and Salary Survey 2015 results released this morning. Almost half

Companies are still struggling to apply data in support of broader business objectives, even while recognising its primacy as a competitive advantage. That’s the headline from a report by the Winterberry Group, IAB and Oracle Marketing Cloud. Called “Data as a competitive advantage“, the report notes that Big Data has

Top analytics brands dominate Gartner’s marketing resource management magic quadrant Teradata is the clear leader in the marketing resource management space, according to new analysis by Gartner which published its latest magic quadrant on the technology this week. It is the 12th year in a row the company has been

Analytics can help marketers serve the needs of three distinct groups of stakeholders: internal team members, customers, and prospects (or members and future members in the language of credit unions). That’s the view of Lynne Jarman Johnson, CMO of one of the top credit unions in the US state of

  Predictive analytics has become a critical part of the marketing toolkit in recent years, but in truth its influence has been rising for years. Studies by Accenture into the work of analytics professionals between 2009 and 2012 revealed almost a tripling in the number of organisations that primarily applied

Technology now allows massive weather data streams to  be ‘mashed up’ with other data inputs such as sales data or social media data, and analysed, which in turn helps businesses to understand and predict, at a local level, the precise impact of weather on consumer demand. For retailers and FMCG

The Guardian’s in-house analytics tool Ophan looks set to be a huge money-spinner for the news site, with the publisher eyeing-up its potential to bring in not just ad revenue but also to license or sell on to other companies. Built almost four years ago by The Guardian’s director of architecture, Graham Tackley,

We are firmly in the trough of disillusionment over data science. I’m seeing a trend in my clients — from startups to Fortune 100 — that’s driving that disillusionment. The results of data science are often failing to meet expectations. The fall of TESCO and the pending sale of its