Data is the new oil — or maybe it’s an even more valuable asset — but companies are still working out how to cash in. The stories listed below show sectors such as entertainment, accounting, finance, marketing, law and even blood donation are placing increasing value on data analytics and the professionals

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In 2003, Michael Lewis published the best-seller, Moneyball: The Art of Winning an Unfair Game, featuring the nouveau analytics-based approach to evaluating baseball players developed by the Oakland Athletics’ general manager, Billy Beane. In general the approach dispensed with hindsight-oriented metrics such as batting averages, strikeouts and walks, in developing predictive

The global social media analytics market is expected to grow at a CAGR of more than 30 per cent from 2017 to 2021, according to new research from Technavio. “Social media analytics involves the process of collating vast amounts of unstructured data and deriving meaningful business insights. These insights help

Amazon Alexa

Adobe is adding new voice analytics capabilities to the Adobe Analytics Cloud that help brands deliver more personalised customer experiences and create brand loyalty through voice-based interfaces. The AI-powered voice analytics feature will monitor how consumers interact with Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana, and Samsung Bixby. Sign

Australian prescriptive analytics company Veriluma is expanding to the US via a partnership with US-based Diamond Capture Associates that will allow the Australian company to pitch for tenders from the US Federal Government focusing on the national security and law enforcement markets. Sign up for Which-50’s Irregular Insights newsletter With

The legal sector is turning to smart technology to help it see into the future. Australian law firm Gilbert + Tobin is piloting prescriptive analytics software to help it improve outcomes for its clients. Sign up for Which-50’s Irregular Insights newsletter The corporate and commercial law firm has signed on

data scientist

Sydney-based analytics start up Hyper Anna has received a $1.25 million investment from Reinventure (Westpac’s venture capital arm) and AirTree Ventures. The company has developed a natural-language-driven data analytics system, which it says can deliver rich insights without the need for a data scientist. That’s a nice problem to solve. Data

Corporate recruiters have a very important and difficult job.  They predict who will be a top performer in certain roles and protect against non-performers getting inside the business ecosystem. We rely on their ability to make constant snap judgments to move a candidate into the interview process or not.  A

The hype related to analytic technologies and vendors continues unabated – see Data Crunching start-ups are still getting money. It seems that investors are still pushing up prices of data cruncher and analytic vendors. But as with all things that go up, they must come down. It was only a