Analytics

IAPA, the peak body for analytics professionals in Australia, has named its top 25 analytics leaders for 2019. The list is decided by a panel of leading analytics and business leaders across four key areas of strategy and impact; influence and advocacy; innovation and improvement; and team growth and leadership.

Companies often prioritise investment in customer-facing systems over infrastructure projects, but it’s important to realise that both are critical to success, says Shailendra Kumar, Vice President and Chief Evangelist at SAP, “As the new customer-facing systems usually have a direct impact on customer experience, management finds it easy to approve

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Australia is facing a skill gap within the analytics sector according to some of the country’s leading practitioners. But emerging technology can help to offset the gap by also improving traditional reporting. “There is a skill gap. A lot of data scientists are not data scientists,” said SAP VP and

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Analytics are going through a renaissance of sorts, businesses are able to use analytics in ways they could not before due to new technologies. Timo Elliott, SAP VP and global innovation evangelist notes three key analytics trends for 2019. Firstly, analytic companies are able to create scenarios businesses have been

teamwork trust collaboration climb

Advanced analytics has the potential to uncover otherwise unseen insights and outcomes. But more often than not organisations are using the tools to reinforce what they already know, according to SAP VP and chief analytics evangelist, Shailendra Kumar. Kumar, who spoke to Which-50 following an industry roundtable in Sydney, says the

pressure cracked burn out

Organisations that want to be truly data-driven need to change their approach depending on the scenario, as not all data projects are equal in the eyes of company leaders. A recent SAP report, Challenges for Analytics as Data-Driven Enterprises Chase Scale, explains how it is easier to get approval for customer-facing projects rather

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Online comparison website Finder has only been using predictive analytics for under a year and, according to its head of insights and analytics Steve Lockwood, it has given the company a clear view of how they are performing in many different areas. Lockwood explained, “We’ve got such real time access

Both Forrester and Gartner now assert analytics has become an essential competency for marketers. But a complex marketplace with even more complex underlying technology still keeps many marketing leaders up at night, according to the research firms. Those marketers will take little comfort then that the latest advice is to

The most important question regarding marketing analytics today is not how important analytics is to long-term marketing success. The critical question is how much impact is analytics driving to one’s business. And better yet, how can we, as marketing leaders, make analytics teams more efficient and effective. Gartner research consistently confirms that analytics will be

Malaysia Airports is one year into a five year digital transformation aimed at matching the world’s best airport experiences. Fundamental to the strategy is data and analytics, according to the group’s CIO, Yiang Ming Lee. “There’s a lot of gut feel that comes from running an airport. There’s a lot