In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39 per cent from 2013 to 2019. During that same time period, marketing analytic investments increased 20 per cent.* Regardless of how analytic output is
CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets. According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.
The role data and analytics play in editorial decisions depends on the newsroom and its business model, according to Australia’s top editors. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! During a Sydney panel discussion at the NewsMediaWorks Inform Summit, an annual industry event, editors
Accenture will acquire privately-held big data and analytics consultancy Analytics8 for an undisclosed amount. Analytics8 provides data and analytics solutions to some of Australia’s largest organisations enabling them to derive enhanced insights from data, according to the company. Accenture said the acquisition shows its continued investment in innovation and ongoing
IAPA, the peak body for analytics professionals in Australia, has named its top 25 analytics leaders for 2019. The list is decided by a panel of leading analytics and business leaders across four key areas of strategy and impact; influence and advocacy; innovation and improvement; and team growth and leadership.
Companies often prioritise investment in customer-facing systems over infrastructure projects, but it’s important to realise that both are critical to success, says Shailendra Kumar, Vice President and Chief Evangelist at SAP, “As the new customer-facing systems usually have a direct impact on customer experience, management finds it easy to approve
Australia is facing a skill gap within the analytics sector according to some of the country’s leading practitioners. But emerging technology can help to offset the gap by also improving traditional reporting. “There is a skill gap. A lot of data scientists are not data scientists,” said SAP VP and
Analytics are going through a renaissance of sorts, businesses are able to use analytics in ways they could not before due to new technologies. Timo Elliott, SAP VP and global innovation evangelist notes three key analytics trends for 2019. Firstly, analytic companies are able to create scenarios businesses have been
Advanced analytics has the potential to uncover otherwise unseen insights and outcomes. But more often than not organisations are using the tools to reinforce what they already know, according to SAP VP and chief analytics evangelist, Shailendra Kumar. Kumar, who spoke to Which-50 following an industry roundtable in Sydney, says the
Organisations that want to be truly data-driven need to change their approach depending on the scenario, as not all data projects are equal in the eyes of company leaders. A recent SAP report, Challenges for Analytics as Data-Driven Enterprises Chase Scale, explains how it is easier to get approval for customer-facing projects rather