Analytics

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Online comparison website Finder has only been using predictive analytics for under a year and, according to its head of insights and analytics Steve Lockwood, it has given the company a clear view of how they are performing in many different areas. Lockwood explained, “We’ve got such real time access

Both Forrester and Gartner now assert analytics has become an essential competency for marketers. But a complex marketplace with even more complex underlying technology still keeps many marketing leaders up at night, according to the research firms. Those marketers will take little comfort then that the latest advice is to

The most important question regarding marketing analytics today is not how important analytics is to long-term marketing success. The critical question is how much impact is analytics driving to one’s business. And better yet, how can we, as marketing leaders, make analytics teams more efficient and effective. Gartner research consistently confirms that analytics will be

Malaysia Airports is one year into a five year digital transformation aimed at matching the world’s best airport experiences. Fundamental to the strategy is data and analytics, according to the group’s CIO, Yiang Ming Lee. “There’s a lot of gut feel that comes from running an airport. There’s a lot

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Over the past two years software company Zoho has removed all third party cookies from its sites as it strengthens its user privacy procedures and policies. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple. Fast. Easy. “We don’t use any third party

The Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives for its members at its annual Leaders Forum 2019, a practice approach for the responsible use of customer data in research and analytics. “All companies that collect and use personal data face ever increasing risks

Quantifying the offline impact of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail use case. People shop across channels, but online businesses do not commonly measure marketing return on investment in this way.

More than 87 per cent of organisations are classified as having low business intelligence (BI) and analytics maturity, according to a survey by Gartner. This creates a big obstacle for organisations wanting to increase the value of their data assets and exploit emerging analytics technologies such as machine learning. Sign

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When it comes to focusing on retail data – both online and in-store – it is better for the two sources to be blended together not separated, according to SAS director of global retail and CPG Dan Mitchell. Mitchell told Which-50, “If you think about the shopping journey, it’s obvious

Modern BI has made self-service analysis possible and organisations have realised incredible benefits democratising data and crowdsourcing new insights. Yet somehow the idea of self-service governance still seems inconceivable. Governance is necessary in modern analytics because data and dashboards are more widely shared, but should enable data and content access