Analytics

This week, the New South Wales Police announced the introduction of upgrades to their Insights policing platform. This new technology is designed to provide further services to frontline officers through faster access to critical information in the course of their roles in identifying persons and criminal activity across the state.

If the global upheaval of the pandemic taught us anything, it’s that resilient businesses prioritise digital — or, more specifically, data. Businesses either embarked on a digital transformation journey pre-COVID, putting them in good stead when the pandemic hit, or they pivoted fast. It was sink or swim. According to

Boardroom Ventures, owner of Boardroom Media and Which-50.com has taken a strategic interest in data company Eight Dragons Digital Pty Ltd which holds an Australian opt-in consumer dataset of approximately 14.2 million Australians with detailed audience segmentation. In addition to its Australian data Eight Dragons holds over 200 million records

  World Wildlife Fund has taken a data-led approach that enables the Not-For-Profit to improve targeting and audience segmentation to better specify individuals in the public whose values align with the cause. This data segments audiences across the company’s six priorities ranging from species protection to habitat restoration. Further reading:

Marketing growth and efficiency are two of the top priorities for marketers in the Asia Pacific, however, this focus on growth does not come easy. Significant impediments remain, according to the Salesforce Datorama Marketing Intelligence Report Asia Pacific published late last year. Download Datorama Asia Pacific Marketing Intelligence Report According to

The acceleration of digital projects across Australia this year has brought with it a wave of new data. The next challenge for organisations is using that data to innovate and support the new business models COVID-19 has ushered in. That’s according to Amazon Web Services, the market leading cloud vendor

The Catholic Diocese of Maitland-Newcastle is halfway through a three year build of an advanced analytics and data science platform, through a partnership with Microsoft. The 173 year old diocese is starting with insights on its near 20,000 students across 59 schools, with hopes of using data to accelerate education

NAB will offer small businesses access to real time analytics next year through a partnership with cloud-based platform Pollinate. NAB is also investing in the UK company, which works with one leading bank in each geography. On Wednesday NAB announced a partnership and investment in Pollinate to provide SME customers

As part of a digital transformation program, Surfwear business Rip Curl consolidated its data collection then transformed how it provided the analytics its executives around the country needed to run the business. In the past managers could struggle to find the information they needed as they juggled spreadsheets. To address

Organisations need to increase the sophistication of their analytics and be willing to be led by the data. But operational and technical capabilities are often lacking. In an increasingly digital marketplace organisations need to increase  sophistication of analytics while being willing to be genuinely data led in their decision making.