Analytics

Marketing growth and efficiency are two of the top priorities for marketers in the Asia Pacific, however, this focus on growth does not come easy. Significant impediments remain, according to the Salesforce Datorama Marketing Intelligence Report Asia Pacific published late last year. Download Datorama Asia Pacific Marketing Intelligence Report According to

The acceleration of digital projects across Australia this year has brought with it a wave of new data. The next challenge for organisations is using that data to innovate and support the new business models COVID-19 has ushered in. That’s according to Amazon Web Services, the market leading cloud vendor

The Catholic Diocese of Maitland-Newcastle is halfway through a three year build of an advanced analytics and data science platform, through a partnership with Microsoft. The 173 year old diocese is starting with insights on its near 20,000 students across 59 schools, with hopes of using data to accelerate education

NAB will offer small businesses access to real time analytics next year through a partnership with cloud-based platform Pollinate. NAB is also investing in the UK company, which works with one leading bank in each geography. On Wednesday NAB announced a partnership and investment in Pollinate to provide SME customers

As part of a digital transformation program, Surfwear business Rip Curl consolidated its data collection then transformed how it provided the analytics its executives around the country needed to run the business. In the past managers could struggle to find the information they needed as they juggled spreadsheets. To address

Organisations need to increase the sophistication of their analytics and be willing to be led by the data. But operational and technical capabilities are often lacking. In an increasingly digital marketplace organisations need to increase  sophistication of analytics while being willing to be genuinely data led in their decision making.

Volvo Trucks and Mack Trucks, both subsidiaries of the Swedish Manufacturer AB Volvo, have deployed remote diagnostic and preventative maintenance services based on Internet of Things (IoT) technology to tackle the problem of unplanned downtime which hurts company profits and driver income. Using analytics and artificial intelligence Volvo says it can help

Coles has expanded its partnership with market analytics provider IRI to provide suppliers with insight into customer needs with the launch of data analytics tool Coles Synergy.  Coles Synergy will provide suppliers with insights across products, stores, geographies and sales channels, allowing them to better understand customer needs and collaborate

With the pandemic restrictions still in place, the majority of office workers have been sent to work from home. This disruption has added additional pressure for businesses to digitalise services. At the SAS and Which-50 webinar, The Role of the CMO at the Most Disruptive Moment, the panellists explained to

Implementing analytics software can assist a company in increasing efficiencies and gaining more insight into the business process, this was the case for DMICDC Logistics Data Services (DLDS) who implemented NEC technology to capture real-time location of its transport. This transformation was explored in the recently released NEC whitepaper, Taming