The adtech industry is too focused on metrics that don’t really matter to its customers and needs to shift its focus to get stronger buy in from senior marketing leaders. To convince CMOs to invest more in programmatic, it is important to map to overall business outcomes as well as

Amobee was named as a leader in cross-channel video advertising by Forrester in its report Cross-Channel Video Advertising Platforms, Q3 2019. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First – How marketers can avoid common technology pitfalls and drive real ROI “The


Retailers can be forgiven for being a little confused. Just a few years ago DMPs generated a flurry of excitement in the marketing community. Acquisitions by companies like Oracle (Blue Kai) and Salesforce (Krux) didn’t so much spur the market forward as reflect the popularity of the solution at the

More than a decade has passed since the first iPhones and Android’s hit the market. Yet for many, mobile marketing remains a singularly unexplored venture. It’s constantly changing and growing at an exponential rate, offering marketers an enormous opportunity. But few Australian marketers are taking it. It is time to

Marketers have a wealth of personalised data available to them to better target their messages to consumers. But those same marketers do themselves a disservice if they do not drill beneath the headline claims of service providers to understand fully the quality of the data. Take demographic data as an

Martech company Amobee has expanded its executive leadership team with the appointment of Chad Bronstein to Chief Revenue Officer North America and Philip Smolin to Chief Strategy Officer. Bronstein and Smolin will report directly to Kim Perell, Amobee CEO. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual

money fraud, counterfeit

Publishers are losing up to $3.5m a day to counterfeit video inventory according to a major study involving 16 publishers and tech firms Amobee, Google and Quantcast. The study, which included publishers such as The New York Times, Business Insider and Washington Post, discovered massive volumes of counterfeit inventory across

Martech company Amobee today announced the launch of the Amobee Marketing Platform, including a fully integrated DSP, DMP and analytics suite, to its Australian brand and agency clients. The launch follows the integration of company Turn’s programmatic advertising technology, which Amobee acquired for US$310 million in February. Download Bridging the AdTech

Martech company Amobee has made three new appointments to its Australian team. The expansion follows the completion of Amobee’s US$310 million acquisition of demand-side platform Turn earlier this year, creating one of the largest independent marketing platforms. Sign up to Which-50’s Irregular Insights newsletter Krish Raja has been appointed to

Boards and digital

Marketing technology company, Amobee, announced the appointment of advertising industry veteran Katie Ford to Chief Client Officer and Shouvick Mukherjee to Chief Technology Officer. The company also announced the unification of Amobee and Turn under the Amobee brand, including a new website, bringing together the products and services from Amobee and