Amazon Prime

Amazon’s artificial holiday sale is underway in Australia. Amazon Prime Day was launched in 2015 and first held in Australia in 2018. At the time it was the company’s biggest sales day since launching a local presence in Australia in December 2017. Sign up for Which-50’s Irregular Insights newsletter The

From today, Amazon Prime will include Prime Music, a music streaming service similar to Spotify and Apple music, as the ecommerce giant continues to fill out its premium offering in Australia. New and existing Prime customers will now be able to stream a catalogue of more than two million songs

Video streaming services such as Amazon Prime and HBO Now are experiencing increased increased churn rates in key markets such as the UK and US, according to a new consumer survey from Juniper Research. According to the report abandonment rates outpaced adoption for Amazon Prime (-2.9 per cent) and HBO

Australians will now be able to join the 100 million Amazon paid members around the world. On Tuesday the ecommerce giant launched its local paid membership program, Amazon Prime,  offering customers free two day delivery on eligible products for an annual fee of $59. And as with Amazon’s cautious approach

Amazon Prime, a $US99 a month subscription package that provides delivery services and streaming media, has attracted 54 million US members and reaches 51 per cent of the nation’s households . Amazon doesn’t provide these numbers, but a research group’s subscriber estimates are a good fit with Amazon’s most recent financials, which