The AMAA announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a platform for companies working in the influencer marketing channel to work within a collaborative forum to

New research shows the Australian media, marketing and advertising industry were largely unaware of the ACCC’s digital platform inquiry during the first half of 2019. While it largely focused on Google and Facebook, the competition watchdog’s inquiry also has ramifications for the wider digital advertising ecosystem in terms of the

Paul Dovas, Chief Executive Officer of the Audited Media Association of Australia (AMAA) is stepping down from his position of CEO, putting thus an end to 16 years within the organisation. Mr Dovas will pursue opportunities in digital media, a move he has been planning for some time. “Paul has