The full Federal Court has dismissed an appeal from Trivago today, upholding its decision that the hotel comparison site misled consumers about hotel prices in its online and offline advertisements, and failed to disclose the use of an algorithm that favoured Trivago’s bigger spending clients. The matter will now return
Hotel price comparison website Trivago misled consumers about hotel prices in its online and offline advertisements, the Federal Court has ruled, in a case which the ACCC says has implications for the disclosure of how advertising influences search results. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case
Efforts to target and optimise marketing and advertising have reached a fever pitch with 87 per cent of B2C marketers deploying personalisation tactics. At the same time, we see evidence consumers have grown wise to–and perhaps weary of–brand efforts to feign intimacy and influence behaviour. Algorithms Exposed In Algorithm Hacking Puts
Artificial intelligence has evolved to become one of the most overused and misunderstood terms in business while also offering the potential to be the driving force in business decision-making, automation, and scalability. Now is the time to develop strategies that set your business up for success for years to come.
Business leaders are understandably overwhelmed by artificial intelligence due to its complexity and disruptive workplace implications. My latest research “Will People or Machines Rule Algorithmic Retailing?” explores the topic in a practical way, building framework for retail CIOs to enable active leadership in setting the course for this critical technology as part
Machine learning algorithms work blindly towards the mathematical objective set by their designers. It is vital that this task include the need to behave ethically. Such systems are exploding in popularity. Companies use them to decide what news you see and who you meet online dating. Governments are starting to
In May, 2014, an algorithm named Vital was appointed to the Board of Directors of a Hong Kong corporation called Deep Knowledge Ventures. Since then the company, which invests in biotechnology ventures, has credited Vital with saving it from bankruptcy. As AIs gain new abilities to combine the analysis of