Alan Trefler

data, business, digital transformation

Digital transformation involves radically rethinking customer engagement, transforming from a product or asset orientation towards a service business, and deploying digital platforms architected for agility and change. That’s the view of Pegasystems founder and CEO Alan Trefler who made the comments during the company’s virtual Pegaworld conference late last week.

Organising around channels is killing companies, according to Pegasystems, CEO Alan Trefler. But it remains a common practice and is being exacerbated by some of the technology “nonsense” being pushed by vendors as the company announced more of its channel integration tools, he said. Nominate today for the Which-50 Digital

New digital technology often garners a hype which obscures its use case, and ultimately fails to generate customer outcomes, according to Pegasystems CEO Alan Trefler. He was speaking on stage at his company’s annual Pegaworld conference in Las Vegas, where he also returned to a familiar bugbear of his – tech