agility

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty.  Overnight, marketers successfully transitioned to

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty. Overnight, marketers successfully transitioned to

The change agenda sits at the heart of board conversations about company performance and strategy. And often the biggest pain point companies have to overcome is the pace of change, ever-accelerating and often driven by the transformative impact of technology. Technological transformation is driven by two competitive drivers. On the

There are three important factors to help businesses unlock their true blueprint for growth: visibility, control and agility. This is according to Paul Farrell, VP product marketing at Netsuite who spoke to attendees at this year’s SuiteConnect conference in Sydney this morning.  During his presentation, Farrell discussed these three factors

Needing to deliver a brand new IT project – Australia’s New Payments Platform (NPP) – within a tight timeframe, Heritage Bank turned outward for help. But rather than ask a consultancy or look for off the shelf products, the bank asked an open source software company for help. Australia’s largest

Facing a future filled with uncertainty, businesses know they need to transform but building the workforce required to  realise that goal is an ongoing challenge. According to Mercer’s Talent Trends Global Report, when it comes innovation, 96 per cent of companies are planning organisation redesign, yet only 18 per cent

Agile methodologies are the key to delivering flawless customer experiences, according to Aussie startup Cyara’s chief technology officer Luan Tran. In an exclusive interview with Which-50, Tran said the customer focus was driving the shift to agile but Australia is lagging. Sign up for Which-50’s Irregular Insights newsletter “A truly

Non bank attackers are treating payments as a beach head for an assault on the wider banking relationship according to McKinsey & Company and they are succeeding in defining the standards for digital banking. The insurgents range from small nimble startups to large telcos and according to the management consultants

Customers are an unreasonable lot, and digital has made them more so. They want their information when it suits them, and they want seamless integration across the whole omni-channel experience — shops, call centres, mobiles, computers and tablets. Marketers need to tap that sentiment to sell more widgets, and companies

From his office in Palo Alto, California, SAP global CMO Jonathan Becher fires up his corporate dashboard and in near real time he can interrogate how each of the software giant’s hundreds of products are performing in each of the 140 countries where it operates. Perhaps more importantly when he