Agile

Macquarie Bank’s digital team refuses to plan more than 90 days in advance for new digital products and services. In fact, they refuse to use the word “project”, instead opting for terms like themes, epics and features. The tactic is part of an effort to remain agile and be better

For decades, developers and project managers took comfort in the waterfall method of application development. Resource allocation seemed intuitive, management had an easily recognisable progress path, and eventually, customers were delivered new products and services significantly better than they previously used. Download: Getting started with product experimentation Attend: Modernize 2018 Also read: Product

Agile marketing offers to mitigate the growing and damaging pressures that Australian marketing departments increasingly confront. Big brands are changing the way they talk with their customers, but it’s a brave marketing director who can say with certainty that their way is the right way. It’s a sobering prediction that

  Marketers are dealing with more data and signals derived from more systems, sources, and consumer interactions than ever before. The lazy days of long term planning are giving way to an era of agility. That’s the subject of a new report from Kenshoo called “The Kenshoo Guide to Agile Marketing.”

  Predictive analytics has become a critical part of the marketing toolkit in recent years, but in truth its influence has been rising for years. Studies by Accenture into the work of analytics professionals between 2009 and 2012 revealed almost a tripling in the number of organisations that primarily applied

  By leveraging the intelligence and innovative technology available today, marketers can transform their teams into agile organisations. That’s the recommendation of a new paper called the “Kenshoo Guide to Agile Marketing: How to get ahead and stay ahead in an ever-evolving digital landscape.”  (Download here.) We will be examining

Australia’s major financial institutions are employing the approaches of innovative star ups startups in order to bring better customer experiences to market faster. Suncorp’s ‘billsplitter’ app is a good example of the model. Suncorp’s ‘billsplitter’ app is a good example of the model. As a result of a company innovation

  “You’ve got to start with the customer experience and work back toward the technology—not the other way around,” Steve Jobs once famously quipped. But that was 17 years ago. Why have large corporates with big customer bases taken so long to catch on? Customer experience trumps all else. In