After working at my last ad tech company, the decision was made to go agency side much to the chagrin of my colleagues, all who warned of the pitfalls involved with agency life. Being placed on our agency’s highest value account and on one of the largest lines of business

The future for brands and their agencies will see the Chief Marketing Officers handling the brand experience rather than waiting for the agency to figure it out, making it harder for service providers to deliver a functional “one-stop shop” for clients. At least, that’s the view of the latest Forrester

Ad viewability is a topic we’ve had to deal with great sensitivity when discussing with clients. As an industry we’re very comfortable revealing a problem when we have an antidote up our sleeve ready to solve it. With viewability however we have a challenge that’s been well documented by the

J. Water Thompson and Group SJR, a division of Hill+Knowlton Strategies, has announced the launch of Australian content marketing agency, Colloquial under the leadership of former Cirrus Media executive Zeina Khodr (pictured below). The partners in joint venture say it brings together the creative talent and strategic rigor  of J.

Surviving a plane crash in the Alaskan wilderness, or even a zombie apocalypse, is probably a leading indicator of your chances of making it through the world of digital disruption. Survival instinct, it transpires, is a key performance indicator. That’s our key take away from an analysis of the thousands

Traditional management consulting firms like Deloitte and Accenture are still struggling to break into the top tier of the digital marketing agency sector, according to the latest magic quadrant research released by Gartner. Instead, companies like Razorfish, Sapient Nitro and IBM Interactive Experience still top the pops. According to the

Glass half full or glass half empty? If you are involved with the implementation of a large and complex digital project within an enterprise, and relying on an external digital agency to deliver, you might want to keep a watchful eye on some key signals. Australia has already developed a

Can smartphone app development be democratized, commoditized and simplified to such an extent that even smaller suburban businesses can find a home on iOS and Android? That seems to be where platform development is headed. Dutch-headquartered JMango360 is certainly out to test that proposition. The company has taken a previously

SapientNitro and Razorfish are the clear leaders in the global digital marketing agency space according to the latest report issued by technology research group Gartner.   Clusted behind them, IBM Interactive, AKQA, R/GA and iCrossing make up the leadership cohort in Gartner’s latest magic quadrant. (Image: Digital marketing agency magic