This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers
Building an in-house agency is not much different to starting a company. An entrepreneurial mindset goes a long way toward pulling it off in a reasonable amount of time. It’s doable yet, like starting a company, there’s a lot to think about and many hats to wear especially in the beginning.