Advertising

Online advertising in Australia has continued to climb year-on-year with Q1 spending up 4.9 per to reach $2.2 billion. The data, taken from the IAB Australia Online Advertising Expenditure Report highlighted video, mobile and classified advertising were the standouts. Video grew by 15 per cent, mobile by 26 per cent

target strategy aim plan

Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel media strategy and offer more personalised brand experience that has proven to assist more leads and sales conversions than any other method of digital display

marketing advertising digital marketing millennials social media smartphone

The statement ‘millennials do not trust advertisers’ is lazy and incorrect according to a number of industry professionals who spoke at the Zenith Marketing to Millennials event last week. The panel, hosted by Zenith CEO, Nickie Scriven, featured speakers Kim Portrate, CEO of ThinkTV; Carolyn Bollaci, head of agency at

google

Google has been fined yet again by European antitrust regulators. The search giant copped a €1.49 billion fine (AU$2.38 billion) for the illegal misuse of its dominant position in the market for the brokering of online search adverts. The ruling said the company was abusing its market dominance by limiting

Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting — that is, consumers cancelling their traditional pay TV service in favour of over-the-top (OTT) streaming services accessed through an internet

9Voyager

Nine is confident its investment in advertising technology will allow the broadcaster to unlock a new revenue stream, selling digital video advertising to Australia’s 2 million small and medium sized businesses. The broadcaster is launching a new self-serve platform, 9Vogayer, which will allow SMEs to access its 9Galaxy trading platform

Sell-side platform PubMatic has announced a partnership with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising. Bonzai’s platform makes it easy for brands to rapidly develop and deploy many different create options across devices, allowing its clients to better exploit programmatic opportunities. Sign up to Which-50’s

Nine’s takeover of Fairfax will “revolutionise advertising” creating a “marketing platform” benefiting from the combined scale and access to data across the two companies, according to a spokesperson the acquiring broadcaster. This morning Nine announced its intention to acquire Fairfax, representing a significant consolidation in the market, assuming the deal,

advertising, shoe, mural

Much of the screech about Cambridge Analytica, foreign actors and bots swaying elections via the medium of advertising seems to me naive. (And I’m not the only one.) Setting aside the ethical oompus boompus, it betrays a touching optimism about how advertising works. Generations of geniuses have worked heroically to

Despite trousering a record $12.78 billion in advertising revenue for the quarter, Wall Street was initially unimpressed with Facebook’s latest financial results. Stock was down 4 per cent after the social media giant disclosed that usage and user numbers in the US had declined. But the shares recovered after an