Advertising

Amazon profits, ad business soar in pandemic
Amazon sold nearly US$100 billion worth of products last quarter as millions of people relied on the ecommece giant during lockdowns. The increased online activity also drove a 51 per cent jump in ad revenue for Amazon. In Q3 results reported late last week, Amazon confirmed its business has continued

Gumtree appoints new director advertising
Gumtree has appointed Shannon Fitzpatrick as Director of Advertising, bolstering the online marketplace’s programmatic offering. In his new role, Fitzpatrick will lead strategic direction to drive further growth for the site’s programmatic-first advertising approach. With almost two decades’ experience in media and advertising, Fitzpatrick has worked in a variety of

Australian consumers split on whether brands should advertise as normal: report
Just over 50 per cent of Australians believe brands should not advertise as normal in the current COVID-19 climate, according to a new Hootsuite and We Are Social April Global Statshot report. The research shows only 48 per cent of Australians want brands to advertise as normal. However, global data

IAB expands board for more industry representation
IAB Australia has expanded its board adding the Executive Tech Council (ETC) in a bid to increase industry representation. The bureau said the addition of an ETC representative will bring additional technical insights to Board discussions around standards, guidelines and general industry issues. The IAB Board is made up of

Most media buyers look to podcasts for advertising: IAB
Advertising in digital audio platforms continues to grow with 75 per cent of media buyers placing ads in podcasts, according to a new IAB report, the Audio Advertising State of the Nation. The report also highlighted 90 per cent of media buyers are buying ads in streaming services. Nearly two-thirds

Ad land wants CMOs to win the budget argument and is giving them the ammunition to do it
Australian media companies have joined forces to launch a far-reaching campaign to convince Australia’s c-suite of the effectiveness of advertising. The campaign, called Advertise or Die, is designed to combat a weak advertising market exacerbated by low consumer confidence and to give marketers the ammunition they need to win the

Programmatic sector should focus on metrics that matter to CMOs: Amobee
The adtech industry is too focused on metrics that don’t really matter to its customers and needs to shift its focus to get stronger buy in from senior marketing leaders. To convince CMOs to invest more in programmatic, it is important to map to overall business outcomes as well as

The complications facing programmatic television
Brands in digital TV have a tendency to overcomplicate things for advertisers. They feel the need to use certain technologies just because they are available, according to Patrick Darcy, CEO at Cadreon. He said, “an advance in technology — certainly programmatic, data or addressability — because there’s changes in technology,

Nine introduces 9Voyager – a new advertising buying platform for SMEs
Nine has launched its new advertising buying platform, 9Voyager giving SMEs the opportunity to advertise on the company’s various channels. The self-serve automated buying platform was built by Nine in house using the 9Galaxy technology. According to Nine its unique proprietary technology allows business owners of all sizes to access

The Six Essential Steps to Programmatic Advertising Success
In today’s digital economy, programmatic advertising plays an integral role in the digital transformation of how businesses reach, win and retain customers. The big question is – how are the some of the world’s leading brands leveraging programmatic to outgrow the competition smarter, faster and more efficiently? In our first