Advertising

Mark Zuckerberg has grown very wealthy on the strength of the advertising platform he has built, which enables advertisers to hock their wares with pinpoint precision at the eyeballs most likely to belong to customers. Facebook’s ad-targeting technology is indeed a very impressive achievement — but apparently Facebook doesn’t want

Integral Ad Science (IAS) recently released a report highlighting a notable increase in brand risk since the pandemic-led switch to remote work. IAS defines brand risk as “Impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association.” These associations include adult

Boardroom Ventures, owner of Boardroom Media and Which-50.com has taken a strategic interest in data company Eight Dragons Digital Pty Ltd which holds an Australian opt-in consumer dataset of approximately 14.2 million Australians with detailed audience segmentation. In addition to its Australian data Eight Dragons holds over 200 million records

“Ads don’t work if no one pays attention to them. Duh.” Ok yeah, this is obvious. But do ads work when people actually do pay attention? It turns out this is a surprisingly difficult question to answer. Also, the answer is yes — under certain conditions. Why it’s difficult: over

Amazon sold nearly US$100 billion worth of products last quarter as millions of people relied on the ecommece giant during lockdowns. The increased online activity also drove a 51 per cent jump in ad revenue for Amazon. In Q3 results reported late last week, Amazon confirmed its business has continued

Gumtree has appointed Shannon Fitzpatrick as Director of Advertising, bolstering the online marketplace’s programmatic offering.  In his new role, Fitzpatrick will lead strategic direction to drive further growth for the site’s programmatic-first advertising approach. With almost two decades’ experience in media and advertising, Fitzpatrick has worked in a variety of

Just over 50 per cent of Australians believe brands should not advertise as normal in the current COVID-19 climate, according to a new Hootsuite and We Are Social April Global Statshot report.  The research shows only 48 per cent of Australians want brands to advertise as normal. However, global data

IAB Australia has expanded its board adding the Executive Tech Council (ETC) in a bid to increase industry representation.  The bureau said the addition of an ETC representative will bring additional technical insights to Board discussions around standards, guidelines and general industry issues. The IAB Board is made up of

Advertising in digital audio platforms continues to grow with 75 per cent of media buyers placing ads in podcasts, according to a new IAB report, the Audio Advertising State of the Nation. The report also highlighted 90 per cent of media buyers are buying ads in streaming services. Nearly two-thirds

Australian media companies have joined forces to launch a far-reaching campaign to convince Australia’s c-suite of the effectiveness of advertising.  The campaign, called Advertise or Die, is designed to combat a weak advertising market exacerbated by low consumer confidence and to give marketers the ammunition they need to win the