Advertising

Australian media companies have joined forces to launch a far-reaching campaign to convince Australia’s c-suite of the effectiveness of advertising.  The campaign, called Advertise or Die, is designed to combat a weak advertising market exacerbated by low consumer confidence and to give marketers the ammunition they need to win the

The adtech industry is too focused on metrics that don’t really matter to its customers and needs to shift its focus to get stronger buy in from senior marketing leaders. To convince CMOs to invest more in programmatic, it is important to map to overall business outcomes as well as

Brands in digital TV have a tendency to overcomplicate things for advertisers. They feel the need to use certain technologies just because they are available, according to Patrick Darcy, CEO at Cadreon. He said, “an advance in technology — certainly programmatic, data or addressability — because there’s changes in technology,

Nine has launched its new advertising buying platform, 9Voyager giving SMEs the opportunity to advertise on the company’s various channels.  The self-serve automated buying platform was built by Nine in house using the 9Galaxy technology.  According to Nine its unique proprietary technology allows business owners of all sizes to access

In today’s digital economy, programmatic advertising plays an integral role in the digital transformation of how businesses reach, win and retain customers.  The big question is – how are the some of the world’s leading brands leveraging programmatic to outgrow the competition smarter, faster and more efficiently? In our first

Online advertising in Australia has continued to climb year-on-year with Q1 spending up 4.9 per to reach $2.2 billion. The data, taken from the IAB Australia Online Advertising Expenditure Report highlighted video, mobile and classified advertising were the standouts. Video grew by 15 per cent, mobile by 26 per cent

Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel media strategy and offer more personalised brand experience that has proven to assist more leads and sales conversions than any other method of digital display

The statement ‘millennials do not trust advertisers’ is lazy and incorrect according to a number of industry professionals who spoke at the Zenith Marketing to Millennials event last week. The panel, hosted by Zenith CEO, Nickie Scriven, featured speakers Kim Portrate, CEO of ThinkTV; Carolyn Bollaci, head of agency at

Google has been fined yet again by European antitrust regulators. The search giant copped a €1.49 billion fine (AU$2.38 billion) for the illegal misuse of its dominant position in the market for the brokering of online search adverts. The ruling said the company was abusing its market dominance by limiting

Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting — that is, consumers cancelling their traditional pay TV service in favour of over-the-top (OTT) streaming services accessed through an internet