adtech

digital leadership

Marketers must consider advertising technologies as integral to, rather than segregated from, their main operational technologies. That’s acording to Gartner’s Hype Cycle for Digital Marketing and Advertising, 2016. This year Gartner has combined digital marketing and advertising into one hype cycle report to reflect the need for marketers to consider

Brett Wilson

The centrality of data to marketing success is driving brands to take greater control over their marketing and advertising  technology and to wrest control back from their agencies. That’s our take out from a recent meeting with Brett Wilson, the CEO and co-founder of TubeMogul, the video advertising technology platform that

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here and part two here. This article concludes the predictions for adtech in 2020. There are many other topics to discuss and many other technologies that need to be

News Corp has invested $10 million in adtech company AppNexus as part of a $31 million strategic investment round. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter expert Courtney Hunt PhD.  Places are strictly limited. It’s a slightly

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here. Following on from the previous article about the prediction of AdTech in the year 2020; here is part two of that same series. The article is founded on

adtech

In this three part series, Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part two here. It’s not long until 2020 and I felt it was time for some adtech predictions. The predictions are quite long so this article is only part one in

The Trade Desk

Ad tech firm The Trade Desk is valued at close to US$1 billion following its first day of trading on NASDAQ yesterday. The company’s stock closed 68.61 per cent up on its IPO price. Raising US$84 million in its share offer The Trade Desk’s shares were priced at US$18, opened

Marketing technology (martech) and advertising technology (adtech) are being drawn together after two decades of parallel evolution. What is driving the trend and what are the implications? Which-50 investigates.

Even as it expands rapidly to fill the volume of ever growing demand, the adtech space simultaneously consolidates. The week was book-ended by two deals. The first was big and interesting because of the price and who was involved. The later for its intent. On May 12 Verizon bought AOL