adtech

As CEO of Omnicom Media Group’s Accuen since 2015, Megan Pagliuca has been inspiring the “next evolution of programmatic” – focusing on open pricing, automation and elevating machine-driven media from a line item into a strategic plan. And like many of today’s ad tech luminaries, her career began in the mid-‘00s

Last year adtech company AppNexus signed agreements with more than 260 publishers, including News Corp, Nine Entertainment, eBay and The Guardian in Australia. Sign up for Which-50’s Irregular Insights newsletter International publishers that signed commercial agreements with AppNexus in 2016 include Gannett, Mashable, Slate, Genius, Bauer Xcel Media, Match Group,

Ad management company Sizmek has launched Data Hub, which enables advertisers to pull in audience segments from integrated data management platforms (DMPs) and enrich them with data collected from served ads. Read the third issue of Which-50 Magazine online for free – Customer Experience Edition Advertisers can use those segments

Viant, the adtech company Time Inc acquired in February 2016, has agreed to buy pioneer demand-side platform (DSP) Adelphic. Adelphic’s self-service media planning and execution tools will complement Viant’s people-based data and analytics offerings. Terms were not disclosed and the deal is expected to close during the first quarter of 2017.

Adtech companies AdRoll, Rubicon Project and AppNexus have all reduced the number of names their payrolls in recent months. The most recent announcement comes from AdRoll, which has sacked around 29 employees representing about 5 per cent of its headcount, despite revenue growth in 2016. It’s CEO pitched the news

digital leadership

Marketers must consider advertising technologies as integral to, rather than segregated from, their main operational technologies. That’s acording to Gartner’s Hype Cycle for Digital Marketing and Advertising, 2016. This year Gartner has combined digital marketing and advertising into one hype cycle report to reflect the need for marketers to consider

Brett Wilson

The centrality of data to marketing success is driving brands to take greater control over their marketing and advertising  technology and to wrest control back from their agencies. That’s our take out from a recent meeting with Brett Wilson, the CEO and co-founder of TubeMogul, the video advertising technology platform that

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here and part two here. This article concludes the predictions for adtech in 2020. There are many other topics to discuss and many other technologies that need to be

News Corp has invested $10 million in adtech company AppNexus as part of a $31 million strategic investment round. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter expert Courtney Hunt PhD.  Places are strictly limited. It’s a slightly

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here. Following on from the previous article about the prediction of AdTech in the year 2020; here is part two of that same series. The article is founded on