adtech

As we first suggested in May this year, supply-side platform PubMatic has now released a new approach to charging for services that addressed the need for greater transparency from brands. Martech and adtech suppliers are increasingly looking at new ways of charging for their services due to concerns over the

Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They

PubMatic, the publisher-focused sell-side platform (SSP), released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetisation. Sign up

LinkedIn Apple iPhone

Danielle Uskovic has been appointed the Marketing Director of LinkedIn Sales and Marketing Solutions APAC. Based in Singapore, Uskovic will begin her new role on June 4th. “I’m really excited to be starting my new journey with LinkedIn. I’ve been a passionate advocate of LinkedIn for a long time. I’ve

robot, chalk, AI

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years. Programmatic ads have had some wins. And they’ve had some losses, and stories of ad fraud, and they’ve lost and regained the trust of certain third parties. Through it all, one

After years of deliberation, “arguably the most complex piece of regulation the European Union has ever produced” comes into force on May 25th. Reaching far beyond Europe, the tough new privacy laws present a compliance challenge for businesses — and some will be hit harder than others. Regardless of where

Adtech company, AppNexus, has announced results of its partnership with Microsoft to monetise the company’s video inventory using the AppNexus SSP. According to AppNexus, in the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 per cent and experienced a 29 per

Cookie, Biscuit

The #2 aquatic-themed celebrity site on the web in 1997 belonged to red-suited Baywatch babe Pamela Sue Anderson. The #1 site featured a live cam mounted on an SGI workstation in the office of a 23 year-old University of Kansas “Jayhawk” named Lou Montulli. It was pointed at a pod

Advertising and marketing technology landscapes have expanded over the last two decades, spawning dozens of unique niches within the wider ecosystem. But according to Phil Cowlishaw, Head of Adobe Ad Cloud in Australia and New Zealand, the latest shift has seen marketers opt for tighter integration between their technology and

robot, AI, money, automation

Artificial Intelligence will make programmatic ad buying smarter. Specifically, it will help determine when and where to best place an ad across the 300 billion real-time marketing observations that occur in programmatic advertising exchanges daily. That’s the view of Nikos Acuña, the newly appointed Chief Visionary of adtech company Sizmek.