After years of deliberation, “arguably the most complex piece of regulation the European Union has ever produced” comes into force on May 25th. Reaching far beyond Europe, the tough new privacy laws present a compliance challenge for businesses — and some will be hit harder than others. Regardless of where
Adtech company, AppNexus, has announced results of its partnership with Microsoft to monetise the company’s video inventory using the AppNexus SSP. According to AppNexus, in the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 per cent and experienced a 29 per
The #2 aquatic-themed celebrity site on the web in 1997 belonged to red-suited Baywatch babe Pamela Sue Anderson. The #1 site featured a live cam mounted on an SGI workstation in the office of a 23 year-old University of Kansas “Jayhawk” named Lou Montulli. It was pointed at a pod
Advertising and marketing technology landscapes have expanded over the last two decades, spawning dozens of unique niches within the wider ecosystem. But according to Phil Cowlishaw, Head of Adobe Ad Cloud in Australia and New Zealand, the latest shift has seen marketers opt for tighter integration between their technology and
Artificial Intelligence will make programmatic ad buying smarter. Specifically, it will help determine when and where to best place an ad across the 300 billion real-time marketing observations that occur in programmatic advertising exchanges daily. That’s the view of Nikos Acuña, the newly appointed Chief Visionary of adtech company Sizmek.
How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its
After laying off the majority of its Australian staff late last year, AdRoll has relaunched its brand. It’s new brand positioning is all about helping its customers grow. “AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands,” the company said. Specifically,
Swimming in the red ocean of ad networks in the mid-2000’s, BlueKai was fish of a different colour: a company that wasn’t trying to sell you ads or buy them for you, but rather offered information about people. Were they in the market for a car? What kind of car?
Viewability is still the number one concern for brands, which are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. That’s a key finding from WARC’s Toolkit 2018 survey of more than 600 marketers on both agency and client side from around the world. WHICH-50
Marketers have been dealing with ad fraud and brand safety challenges since the earliest days of digital advertising. But these issues have more recently bubbled up to the top of the priority list for marketing leaders responsible for advertising as they continue to dig for answers on the performance and