adtech

ad fraud

Australia has the third highest rate of programmatic ad fraud in the world, according to a new report, which claims the rate of fraudulent programatic ads is 20 per cent. Sign up to Which-50’s Digital Marketing Newsletter Mobile app ads are the riskiest form of advertising and the problem is

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with

Danish adtech company Adform has opened its first office in Australia. The Sydney-based operation will provide on-the-ground support for many of Adform’s existing Australian clients, as the company supports the growing programmatic market in the region, which is worth in excess of $1 billion. Sign up to Which-50’s Digital Marketing

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Ireland’s Data Protection Commissioner (DPC) found LinkedIn violated data protection rules by using 18 million email addresses of non-members to target them with ads on Facebook. The ruling is contained in a wide ranging report published last week, and relates to the period leading up to the introduction of Europe’s

At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report.  Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.

Brands need to ask some pointed questions to ensure they are getting real value from demand-side platforms (DSP). That’s the view of Timothy Whitfield, the new VP, strategic solutions, Sizmek APAC. Whitfield is one of the best-known technologists in the local adtech sector and made the move from GroupM to

Sell-side platform PubMatic has announced a partnership with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising. Bonzai’s platform makes it easy for brands to rapidly develop and deploy many different create options across devices, allowing its clients to better exploit programmatic opportunities. Sign up to Which-50’s

Founded in 2001, Index Exchange is one of the oldest adtechs but it’s also one of the newest players to join the Australian market. An analysis of local publishers’ ads.txt files shows the ad exchange has been widely adopted, despite only entering the Australian market a little over a year

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

The push by some of the world’s biggest ad-techs including PubMatic and The Trade Desk to build an open identity standard on the internet will accelerate later this year. Their goal is to undercut the advantage that walled gardens like Facebook and Google derive from knowing the actual identity of the