adtech

Brands need to ask some pointed questions to ensure they are getting real value from demand-side platforms (DSP). That’s the view of Timothy Whitfield, the new VP, strategic solutions, Sizmek APAC. Whitfield is one of the best-known technologists in the local adtech sector and made the move from GroupM to

Sell-side platform PubMatic has announced a partnership with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising. Bonzai’s platform makes it easy for brands to rapidly develop and deploy many different create options across devices, allowing its clients to better exploit programmatic opportunities. Sign up to Which-50’s

Founded in 2001, Index Exchange is one of the oldest adtechs but it’s also one of the newest players to join the Australian market. An analysis of local publishers’ ads.txt files shows the ad exchange has been widely adopted, despite only entering the Australian market a little over a year

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

The push by some of the world’s biggest ad-techs including PubMatic and The Trade Desk to build an open identity standard on the internet will accelerate later this year. Their goal is to undercut the advantage that walled gardens like Facebook and Google derive from knowing the actual identity of the

As we first suggested in May this year, supply-side platform PubMatic has now released a new approach to charging for services that addressed the need for greater transparency from brands. Martech and adtech suppliers are increasingly looking at new ways of charging for their services due to concerns over the

Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They

PubMatic, the publisher-focused sell-side platform (SSP), released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetisation. Sign up

LinkedIn Apple iPhone

Danielle Uskovic has been appointed the Marketing Director of LinkedIn Sales and Marketing Solutions APAC. Based in Singapore, Uskovic will begin her new role on June 4th. “I’m really excited to be starting my new journey with LinkedIn. I’ve been a passionate advocate of LinkedIn for a long time. I’ve

robot, chalk, AI

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years. Programmatic ads have had some wins. And they’ve had some losses, and stories of ad fraud, and they’ve lost and regained the trust of certain third parties. Through it all, one